What ODD measures
ODD is a one-time diagnostic report, not a recurring service. It quantifies the gap between total category search demand in Alberta and how much of it your brand is positioned to capture — branded versus generic search split, AI assistant visibility, and where Jolly First's own audience is currently looking for an operator like yours.
Ongoing retainer tiers
After an ODD report, most operators move to an ongoing retainer — continued visibility tracking, placement in Jolly First's review and comparison content, and priority coverage as new market events happen.
Why Jolly First
Jolly First's player membership audience is specifically early-access-motivated — people who want to know about a new market before it's mainstream. For an operator entering Alberta's freshly opened regulated market, that's a meaningfully different audience than generic comparison-site traffic.
Request an ODD report
Tell us which Alberta licence you hold or are applying for, and we'll scope the report and turnaround.
partners@jollyfirst.com →